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Product Marketing Manager

Yotpo

Yotpo

Marketing & Communications, Product
New York, NY, USA
Posted on Monday, December 11, 2023

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce retention marketing platform, on a mission to help brands of all sizes turn one-time shoppers into customers for life. Loyalty programs, SMS and email marketing, subscriptions, and reviews are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, Canada, UK, Israel, Bulgaria, and Australia — and we’re still growing. Our primary goal is to deliver the best technology in the industry.

You can hear all about it in our latest brand video.

Sounds exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

As a Product Marketing Manager, you will be responsible for planning and executing how we show and describe the value of our SMS & Email product. You will be an expert on the product, compiling and constructing industry use cases, demoing the product, and producing engaging stories which highlight Yotpo’s unique value to our customers. You will own the central positioning for one of our products, distilling our value proposition into effective presentations for our go-to-market teams, case studies, videos, and pages on our website. You will also have a heavy influence on our product roadmap, distilling key insights from the market into actionable feedback which helps our product team evaluate candidates for development each quarter.

How you’ll make an impact:

  • You are the foremost expert of market insights, which you use to influence the Product team's strategic roadmap decisions.
  • Introduce new products and features to the customers and potential buyers as well as to internal stakeholders, effectively presenting market value and business impact.
  • Create product positioning, value propositions, stories, and messaging that resonate with the buying audience.
  • Ensure that your messaging is effectively used across all internal and external communication through sales, customer success, retention, partners, and various marketing teams.
  • Guide the execution of marketing campaigns, production of marketing content, and sales collateral to best demonstrate the value of Yotpo.
  • Write and produce key content, both for external audiences and internal stakeholders to drive product influence.
  • Speak in webinars and industry events.

Ideally, you'll bring:

  • 3+ years in a high-tech product marketing or outbound product management role.
  • Exceptional writing skills that emphasize storytelling.
  • Very strong communication and presentation skills.
  • A deep understanding of product and how it connects with customers’ business environment and needs.
  • Ability to collaborate with multiple stakeholders while maintaining ownership and pushing forward delivery.
  • Must have a valid U.S. work authorization to apply

About Yotpo US:

  • 100% coverage of employee medical premiums; 90% coverage for dependent/family premiums.
  • 100% coverage of employee dental + vision premiums.
  • Comprehensive life and disability insurance.
  • Flexible Time Off (FTO) policy, sick time, and paid holidays.
  • Equity in options.
  • Company sponsored 401K matching.
  • Pre-tax Commuter and Healthcare benefits.
  • Comprehensive paid leave for new parents and Dependent Care FSA.
  • Individualized career development, rewards and recognition.
  • Wellness and philanthropic programming and events.
  • We are working in a hybrid capacity, spending 3 days per week in our NYC office.

Base salary $110,000 - $120,000

Base salary ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks.

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