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Content Manager

Yotpo

Yotpo

Marketing & Communications
New York, NY, USA
Posted on Friday, May 3, 2024

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce retention marketing platform, on a mission to help brands of all sizes turn one-time shoppers into customers for life. Loyalty programs, SMS and email marketing, subscriptions, and reviews are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, Canada, UK, Israel, Bulgaria, and Australia — and we’re still growing. Our primary goal is to deliver the best technology in the industry.

You can hear all about it in our latest brand video.

Sounds exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

We’re looking for a Content Marketing Manager to join Yotpo’s Demand Generation team and report directly to the director of DG US in New York. In this role, you will work alongside the demand generation, brand, and product marketing teams to craft the narrative, language, and collateral we use to tell the world about Yotpo’s eCommerce marketing platform.

We’re looking for a strategic and curious mind, a creative thinker who can make people feel seen when they read your copy, and wants to crack the code to engage storytelling for brands.

Key Responsibilities:

  • Develop an in-depth knowledge of the product and its capabilities, and turn those technical features and insights into engaging content that gets prospects excited about the possibilities of our product.
  • Create a wide variety of asset types, including blog posts, case studies, ebooks, promotional materials (emails, social, etc), landing pages, webinar content, sales enablement one-pagers, and more.
  • Collaborate with the demand generation team to develop content that creates interest and demand for our services.
  • Brainstorm with the brand teams to create content throughout the funnel that tells the Yotpo story in creative ways.
  • Collaborate with the product marketing team to develop content assets that tell the story of our product, and translate into messaging to amplify through go-to-market teams.
  • Collaborate with the design and web team to develop engaging visuals that enhance your content.

Required Skills & Experience:

  • Bachelor’s degree in English, journalism, or a related field.
  • 4+ years of marketing experience, preferably within a B2B SaaS company and/or eComm.
  • Excellent written communication skills with a keen eye for detail.
  • Ability to work efficiently in a fast-paced, dynamic environment, consistently delivering quality work under tight deadlines.
  • Proficient at transforming complex ideas, such as data, into compelling and accessible narratives.
  • Proven track record of collaborating effectively across various disciplines, adept at translating general feedback into precise and meaningful edits.
  • Experience with Salesforce, HubSpot, and familiarity with marketing tech stacks are preferred.
  • Proactively identifies emerging trends within our industry and applies the Yotpo perspective to convey our story with relevance and urgency.
  • Works closely with leadership to produce a quick-turnaround copy when required.
  • Demonstrates strong self-management skills, effectively prioritizing tasks and ensuring the timely completion of large projects.

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you.

About Yotpo US:

  • 100% coverage of employee medical premiums; 90% coverage for dependent/family premiums.
  • 100% coverage of employee dental + vision premiums.
  • Comprehensive life and disability insurance.
  • Flexible Time Off (FTO) policy, sick time, and paid holidays.
  • Equity in options.
  • Company sponsored 401K matching.
  • Pre-tax Commuter and Healthcare benefits.
  • Comprehensive paid leave for new parents and Dependent Care FSA.
  • Individualized career development, rewards and recognition.
  • Wellness and philanthropic programming and events.
  • We are now working in a flexible hybrid capacity.

Yotpo’s employee-centric culture has consistently earned us coveted spots on Built In’s Best Places to Work lists in both NYC and Austin over the years. Directly inspired by employee feedback, we create opportunities to bring our teams together. Yotpo programming includes team events, educational fireside chats, end of year celebrations, affinity groups and partnerships.

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color, gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer, a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

Base salary $90,000 – $95,000

In addition to base salary, this role includes a variable compensation component.

Base salary ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks.

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