Growth Manager - UGC
Yotpo
If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce retention marketing platform, on a mission to help brands of all sizes turn one-time shoppers into customers for life. Loyalty programs, SMS and email marketing, subscriptions, and reviews are our bread and butter, but we have more solutions up our sleeve, too.
We have teams across the world, including the US, Canada, UK, Israel, Bulgaria, and Australia — and we’re still growing. Our primary goal is to deliver the best technology in the industry.
You can hear all about it in our latest brand video.
Sounds exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.
Sounds exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.
Product-Led Growth (PLG) is one of the most strategic pillars in Yotpo’s future, and we are looking for a talented, hands-on Growth Manager who thrives at the intersection of product, marketing & data analysis to join the Reviews Product team.
Your primary responsibility as the Growth Manager is to manage revenue targets, PQLs, and product KPIs for our Self-Service Reviews product. You will work cross-functionally and lead PLG initiatives impacting our growth metrics - acquisition, activation, retention, monetization & PQLs. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.
The ideal candidate has experience in customer communication, conversion & funnel optimization, shaping user experiences to drive desired behavior and analytical skills in a SAAS/tech environment.
Primary Responsibilities:
- Own revenue targets and main product KPIs, continually monitor and optimize ongoing product funnels and determine next steps.
- Build and manage a growth program focused on improving key PLG metrics - acquisition, activation, feature adoption, retention, and revenue.
- Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
- Work closely with Product & Marketing to communicate and drive adoption of new features and product initiatives.
- Improve conversion of free users to paid customers and multi-product adoption from other Yotpo products.
- Build, map, track and optimize customer journeys
- Create knowledge enrichment programs and collaterals such as guides, walkthroughs (Appcues), emails (Customer.io) videos, webinars, and more to increase activation, usage & retention metrics.
Requirements
- 3+ years of proven experience in Product Management, Growth or Growth Marketing roles
- Experience working closely with product, marketing, operations and design teams, and translating business strategy into actionable plans for all cross functional teams
- Self-motivated, hands-on with a proactive attitude and entrepreneurial spirit - "do whatever it takes". Ability to lead cross-functional teams and work autonomously.
- Empathy for end users and strong UX sense, with a track record of understanding what's best for users while balancing business objectives
- Passion for analytics and strong ability to apply it to drive business decisions. Experience with freemium business model, fluency with related metrics (activation, conversion, retention, churn, cohorts, etc.)
- Exceptional people skills and excellent communication and interpersonal abilities. Very good written and spoken English skills
- Experience with Growth Tools - Product analytics (Amplitude, Fullstory), in-app messaging (Appcues, Intercom), email marketing (Customer.io, Intercom), and highly adaptable to new technologies - Advantage
- Experience in SaaS / B2B / eCommerce – Advantage
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