Senior Director Competitive, Industry, and Technical Marketing
Zerto
This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2-3 days per week from an HPE office.
Who We Are:
Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Job Description:
HPE is seeking a Senior Director of Competitive, Industry, and Technical Marketing to establish and lead a new function reporting directly to the VP of Product and Solutions Marketing. In this role, you will build and manage a team dedicated to creating highly relevant and technical mid-to-bottom funnel content that meets the needs of technical buyers. You will focus on developing competitively differentiated strategies and materials tailored to various industries, ensuring our offerings stand out in the market. This position requires a strategic thinker with deep expertise in competitive analysis, industry solutions, and technical marketing, capable of driving impactful, BU-specific and cross-portfolio marketing initiatives that resonate with our target audience.
Core Responsibilities:
- Lead and grow a best in class technical, competitive and industry marketing team
- Develop differentiated and compelling technical collateral that effectively articulates HPE’s cross-industry and cross-BU value propositions
- Drive technical marketing strategies to support product launches, conferences, and market penetration.
- Create and manage technical content such as whitepapers, case studies, webinars, and solution demonstrations
- Conduct market research to analyze the competitive landscape and identify trends, customer needs, and competitive landscape in the hybrid cloud industry.
- Partner closely with product management, marketing, communications, sales and geo leadership to influence and align on positioning and messaging
- Analyze and report on the effectiveness of marketing initiatives and adjust strategies and countermeasures as needed.
- Leverage market research tools to help develop and refine announcement and launch initiatives.
- Represent the company at industry events, conferences, and trade shows
- Collaborate with product management and sales teams to develop industry-specific solutions sales enablement that addresses customer pain points.
- Monitor industry developments and emerging technologies to ensure the company's offerings remain competitive.
- Provide insights and recommendations based on competitive intelligence to inform product development and marketing strategies.
Professional Experience & Qualifications:
- 7+ years in product marketing specifically, with recent senior roles in B2B product and technical marketing
- 5+ years of direct people leadership experience
- 5+ years of experience marketing solutions at the intersection of hybrid cloud, networking and AI
- Solid understanding of marketing functions, to effectively partner with other teams and get the best outcomes including AR/PR, field and partner enablement and demand generation
- An ability to sift through all the jargon to tell a clear, differentiated story that resonates in the market
- Strong writing and presentation skills, with a bias toward keeping content development close to you
- A growth-oriented people leader with a history of developing high performing teams
- Ability to get work done through others and operate at scale
- Recognized industry leader for team and people management skills, ability to mentor and lead teams to achieve results for complex, ambiguous projects.
Education
Bachelor's Degree
While possessing the stated degree is preferred, HPE also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
15 Years +
Additional Skills:
What We Can Offer You:
Health & Wellbeing
We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development
We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Diversity, Inclusion & Belonging
We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Let's Stay Connected:
Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.
Job:
MarketingJob Level:
Director
States with Pay Range Requirement
The expected salary/wage range for a U.S.-based hire filling this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. If this is a sales role, then the listed salary range reflects combined base salary and target-level sales compensation pay. If this is a non-sales role, then the listed salary range reflects base salary only. Variable incentives may also be offered. Information about employee benefits offered can be found at https://myhperewards.com/main/new-hire-enrollment.html.
USD Annual Salary: $180,500.00 - $414,500.00HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.
Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.
HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories. .