Ad Operations & Technology Manager

This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.

Job Description:

Use marketing skills and technologies to develop and implement a web or interactive strategy to reach online customers and prospects or internal audiences. Drive an intuitive, engaging, relevant and integrated online experience that drives revenues and leads while increasing customer loyalty and building stronger customer or employee relationships. Manage editorial strategies and content of online properties (websites, portals), as well as applying new technologies such as chat marketing, personalization, search engine marketing and optimization, pod casting and blogging. Focus may be global, national, regional, sub-regional or local in scope. Ensure online experience align with company’s brand identity and messaging frameworks.

Responsibilities:

• Develop, drive and evaluate key web or interactive marketing strategies to reach online customers or internal audiences.
• Develop, drive and evaluate the online customer experience strategy and roadmap for a business or country.
• Develop and drive editorial strategies, content and direction for online properties, landing pages or websites.
• Proactively provide internet consultancy to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective.
• Develop and drive web experiences that result in significant and measurable improvements in understanding, conversion and revenue.
• Establish, track and measure business group or country measurements of success such as web traffic, revenue and leads generated, TCE.
• Lead the adoption of the company web standards, processes and tools.
• Select, manage and motivate agencies or contractors.
• Manage functional budgets.

Education and Experience Required:

• BA or BS degree in Communications, Marketing or Computer Science.
• Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies.
• 7+ years of experience in interactive marketing or customer experience/user interface.

Knowledge and Skills:

• Advanced writing and editing for the web - very minimal peer or manager edits needed.
• Proven web analytical skills (measurement, ROI, forecasting).
• Strong organization and program management skills.
• Ability to link interactive plans and activities to business results.
• Strong knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
• Strong knowledge of Internet principles and web site production.
• Strong knowledge of direct marketing and CRM.
• Maintain the company marketing management systems as needed.
• Proven experience managing, leading, driving and measuring virtual teams toward common goal.
• High levels of tact and diplomacy.
• Agency and budget management.

Impact/Scope:

• Scope can be local, regional or global.
• Role can be within a business, function or corporate.
• May interact with senior levels of the company.

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

#unitedstates

Job:

Marketing

Job Level:

Expert

States with Pay Range Requirement

The expected salary/wage range for a U.S.-based hire filling this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. If this is a sales role, then the listed salary range reflects combined base salary and target-level sales compensation pay. If this is a non-sales role, then the listed salary range reflects base salary only. Variable incentives may also be offered. Information about employee benefits offered can be found at https://myhperewards.com/main/new-hire-enrollment.html.

USD Annual Salary: $89,400.00 - $206,500.00

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.