Lightricks, an AI-first company, is redefining how visual content is created. With a mission to bridge the gap between imagination and realization, Lightricks is bringing cutting-edge generative video technology to the hands of creators, developers, and partners worldwide.
At the core of this role is LTX-2, our open-source AI video generation model - already recognized as one of the top-performing models in the world. Built as a diffusion-transformer hybrid, LTX-2 enables controllable, high-fidelity video with expressive motion, stylistic precision, and frame-level intent - all at speeds that match your imagination. But LTX-2 isn’t just a model - it’s the foundation of our entire creative ecosystem, powering everything from consumer favorites like Facetune to next-gen platforms like LTX.

The Team & The Role

We’re seeking a Social Media Manager to lead the public-facing voice of LTX-2 across various platforms, including X/Twitter, LinkedIn, Discord, Reddit, YouTube, and more. You’ll work alongside our Product Marketing Manager and Developer Advocate to craft compelling narratives, drive cultural relevance, and build an engaged cross-disciplinary audience of developers, creators, and AI enthusiasts.
This isn’t a run-of-the-mill content role - it’s about building presence, not just posting. You’ll translate deep technical work into cultural currency, turn product launches into community moments, and spotlight what’s being built with LTX-2 just as much as what’s being shipped by us. This is your chance to help shape how one of the most powerful AI models in the world shows up - in culture, conversation, and community.

What you will be doing

Social Strategy & Ownership

• Define and execute the social strategy for LTX-2 - including platform mix, tone of voice, content types, and publishing cadence.

• Develop a distinctive social voice for LTX-2 that balances technical credibility with creative accessibility - and stands out in a crowded GenAI landscape.

• Operate day-to-day social accounts (X/Twitter, LinkedIn, Discord, Reddit, YouTube Shorts), including scheduling, moderation, posting, and escalation.

Content Creation & Community Activation

• Write and produce original content: threads, memes, launch announcements, developer spotlights, motion samples, and thought leadership snippets.

• Partner with PMM, Developer Advocate, and R&D teams to translate technical milestones into public-facing stories and assets.

• Showcase what the community is building with LTX-2 - amplifying UGC, hackathon winners, open-source demos, and research experiments.

Listening & Engagement

• Monitor community conversations across X, Discord, Reddit, and LinkedIn - and actively engage where LTX-2 can contribute to the discourse.

• Identify and build relationships with key voices in GenAI: researchers, toolmakers, AI artists, and ecosystem partners.

• Work closely with the Developer Advocate to stay ahead of sentiment shifts, technical feedback, and community asks.

Reporting & Optimization

• Track and report on platform-level KPIs: engagement, reach, growth, sentiment, conversion, and community health.

• Test and optimize across formats - balancing short-form punch, thought leadership, motion-driven engagement, and educational series.

• Inform the broader marketing and product strategy with insights from audience behavior, cultural trends, and competitor moves.

Your skills and experience

• 3+ years managing social media or community channels for a tech product, creative platform, or AI-first company.

• Experience operating social tools (e.g., scheduling platforms, analytics dashboards, creative software like Canva, Figma, or Descript).

• Sharp writer and content creator with a track record of building followings or shaping narratives in public.

• Strong understanding of generative AI, open source ecosystems, or creative tech - especially within X/Twitter, Reddit, and Discord culture.

• Confident working across formats: motion clips, memes, live-tweeting, developer content, community spotlights, platform-native video.

• Comfortable working cross-functionally across time zones - especially with Product Marketing, Developer Advocacy, R&D, and Creative.

• Bonus: you’ve helped grow a brand from niche to known - and you’ve got the screenshots to prove it

Preferred

• Familiarity with AI model launches, GenAI discourse, and diffusion model frameworks

• You’ve contributed to a social-led campaign that shaped product perception or drove measurable adoption.

• Experience hosting or promoting livestreams, AMAs, hackathons, or major launches via social channels.

• Knowledge of analytics tools and comfort setting OKRs for brand and community growth.